Internet Marketing
The Internet is the fastest growing information and media outlet on the planet. More people are spending time online than ever before, and in order for your web site to succeed, it must be properly marketed online. Net Shift Media provides complete online marketing services from the initial research to ongoing link building and web analytics.
Keyword Research
The first step in marketing your business online is to determine what users are actually searching for. Because every business should be ranking well for their business name, you want to find specific keywords that directly describe your services, in terms that people are actually using. Net Shift Media can research popular search terms directly related to your business and create a list of the most relevant, searched terms that will drive targeted and quality traffic to your site that will convert your visitors into sales.
Web Site Analysis
Having a properly built web site is crucial to the success of your web site. If your web site is not built to be search-engine friendly, then the site won't rank well, or drive traffic quality to your site. Having a search-engine friendly web site does not mean you have to sacrifice interface design, accessibility, or content. In fact, it helps all of the above. We can perform an exhaustive analysis of your current web site including many technical server and coding issues, domain issues, and your existing presence with search engines. This information helps us tailor our online marketing plan to your business.
Competitive Analysis
By determining how your competitors are marketing themselves online, you can create your own marketing campaign to effectively compete. This doesn't always mean your traditional competition however, as you are competing with the other web sites that rank well for your targeted search terms, not necessarily your strongest offline competitor. Net Shift Media provides in-depth analysis of the efforts of your competition including their current rankings, links, and targeted keywords. This information is also considered when creating a unique marketing plan for your web site.
Search Engine Optimization
Optimizing your web site for our keyword list will help tell the search engines exactly what your web site, and business, is about. You may the best in your industry, but if you don't optimize your web site for those terms that people are searching for, search engines will not know it, and your site will not show up in the search engine results pages. Net Shift Media will properly optimize your web site for your targeted keywords, in order to help search engines determine what your site is about and allow it to rank higher.
Link Building
Building links is arguably the most important factor affecting search rankings. A site that links to your site is like a “vote of relevance” for your site, therefore when ranking web sites in the search engine results pages, search engines will take a look at which site has the most “quality” and “relevant” links when ranking web sites.
Net Shift Media can devise a custom link building plan for your web site by searching for industry-specific directories, and link partners to not only drive traffic to your site, but also develop your web site's “link profile” to cause search engines to consider your web site as an authority in your online marketplace.
Directory Submissions
Submitting your web site to a number of authority sites that are trusted by search engines will give your web site a strong link foundation to start driving traffic to your web site. This includes the Yahoo! and Open Directories, as well as a large number of other trusted directories to build your web sites link profile.
We will also seek out regional directories related to your web site and submit your site to help the search engines find your site.
Sponsored Search / Pay-Per-Click Management
Developing an online presence for your web site takes time. If you are creating an original web site with a brand new domain, search engines tend to apply an aging filter for a set amount of time causing your web site to rank poorly until it is considered trusted. In this case, some web sites can take anywhere from 6-8 months or more before they will even show up in search engine results pages.
Implementing Pay-Per-Click (Sponsored Listings) campaigns will begin driving traffic to your web site right away, and you control the placement of your ads, the message, and what page on your web site visitors enter at. Net Shift Media can create an effective and measurable Pay-Per-Click campaign that will start driving traffic to your web site immediately until you start ranking well in the natural search engines results.
Web Analytics and Reporting
The web is the most measurable form of advertising available for your business. By analyzing your web statistics, we can determine how our marketing efforts are performing, where our traffic is coming from, and then base our ongoing marketing efforts of those metrics. We can tell you exactly who came to your web site, what they did while they were there, and how they found your site to begin with. Using this information we will tailor your ongoing marketing efforts to maximize the potential of your web site online.
Want a Free Internet Marketing Quote?
We offer a free no-obligation Internet marketing proposal including search engine optimization and pay-per-click management. If you already have a web site, or are in the process of building one, it's time to start thinking about how to market your site and improve traffic, sales leads, and revenue.
Contact us today for your free, no-obligation Internet marekting and search engine optimization price quote and we'll respond with a custom Internet marekting plan for your web site in about a week.